[PDM] Perkenalan Digital Marketing :

• [PDM.0.1] Overview Digital Marketing
• [PDM.0.1] Overview Digital Marketing
• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.3] Website, Landing Page & Micro-Site
• [PDM.0.3] Website, Landing Page & Micro-Site
• [PDM.1.1] Overview Digital Marketing
• [PDM.1.2] Paid vs Organic / Free
• [PDM.1.3] Digital Marketing Channels
• [PDM.1.4] Sales & Marketing Funnel

[SBR] StoryBrand :

• [SBR.1.1] Penjelasan Story Brand
• [SBR.2.1] Story Brand #1 – Character
• [SBR.2.2] Story Brand #2 – Problem
• [SBR.2.3] Story Brand #3 – Meets A Guide
• [SBR.2.4] Story Brand #4 – Who Gives Them a Plan
• [SBR.2.5] Story Brand #5 – And Calls Them to Action
• [SBR.2.6] Story Brand #6 – Avoid Failure
• [SBR.2.7] Story Brand #7 – Ends in Success
• [SBR.3.1] Implementasi Story Brand

[GTM] :

• [GTM.1.1] Fundamental Google Tag Manager
• [GTM.1.2] Registrasi Google Tag Manager
• [GTM.2.1] Instalasi Google Tag Manager di Website Anda (Contoh: WordPress)
• [GTM.2.2] Penambahan Tag Google Analytics (UA) melalui Google Tag Manager
• [GTM.2.3] Penambahan Tag Google Analytics 4 (GA4) melalui Google Tag Manager
• [GTM.2.4] Penambahan Tag Facebook Pixel melalui Google Tag Manager
• [GTM.2.5] Penambahan TikTok Pixel melalui Google Tag Manager
• [GTM.3.1] Events & Trigger di Google Tag Manager
• [GTM.3.2] Setup Events (Google Analytics – UA) di Google Tag Manager
• [GTM.3.3] Setup Events (Google Analytics 4 – GA4) di Google Tag Manager
• [GTM.3.4] Setup Events (Facebook Pixel) di Google Tag Manager

[PDM] Perkenalan Digital Marketing :

• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.3] Website, Landing Page & Micro-Site
• [PDM.0.3] Website, Landing Page & Micro-Site
• [PDM.0.3] Website, Landing Page & Micro-Site

[TTA] TikTok Ads :

• [TTA.1.1] Fundamental TikTok Ads
• [TTA.1.2] Pembuatan TikTok Ad Account
• [TTA.1.3] Pembuatan TikTok Business Manager & Business Settings
• [TTA.2.1] Pembuatan TikTok Pixel
• [TTA.2.2] Pemasangan TikTok Pixel di Website Anda (contoh: WordPress)
• [TTA.3.1] Fundamental Conversion di TikTok Ads
• [TTA.3.2] Setup Event – Button Click
• [TTA.3.3] Setup Event – Thank You Page
• [TTA.4.1] Struktur Iklan di TikTok Ads
• [TTA.4.2] Persiapan TikTok Ads (Targeting & Ads Creative)
• [TTA.4.3] Pembuatan Iklan Pertama Anda di TikTok
• [TTA.4.4] Best Practice Campaign, Ad Group dan Ad di TikTok Ads
• [TTA.5.1] Policy, Disapproved Ads & TikTok Business Support
• [TTA.5.2] TikTok Creative Center
• [TTA.5.3] Best Practice & TikTok Smart Creative Tools
• [TTA.5.4] TikTok Creative Analysis Tool
• [TTA.5.4] TikTok Creative Analysis Tool
• [TTA.6.1] Fundamental Remarketing di TikTok Ads
• [TTA.6.2] Pembuatan Audience – Engagement & Lookalike Audience
• [TTA.6.3] Pembuatan Audience – Website Traffic & Lookalike Audience
• [TTA.6.4] Pembuatan Iklan Remarketing di TikTok
• [TTA.7.1] Fundamental Performance di TikTok Ads
• [TTA.7.2] Budget TikTok Ads Tidak Spending
• [TTA.7.3] Monitoring Performance Iklan di TikTok Ads
• [TTA.7.4] Monitoring Performance Iklan di TikTok Ads

[GAF] :

• [GAF.1.1] Fungsi Google Analytics
• [GAF.1.2] Google Analytics 4 VS Universal Analytics
• [GAF.2.1] Pembuatan Akun Google Analytics 4
• [GAF.2.2] Setup Roles & Permission di Google Analytics 4
• [GAF.3.1] Metode Pemasangan Google Analytics 4
• [GAF.3.2] Contoh: Pemasangan Google Analytics 4 di WordPress
• [GAF.3.3] Melakukan Pengecekan Instalasi Google Analytics
• [GAF.4.1] Membaca Data – Data Acqusition
• [GAF.4.2] Membaca Data – Data Engagement
• [GAF.4.3] Membaca Data – Data User
• [GAF.5.1] Melakukan Koneksi Google Analytics 4 & Google Ads
• [GAF.6.1] Pembuatan Audience Remarketing di Google Analytics 4
• [GAF.7.1] Pembuatan Conversion di Google Analytics 4

[EMA] E-mail Marketing :

• [EMA.0.1] Email Marketing

[FBA] Facebook & Instagram Ads :

• [FBA.0.1] Pendahuluan Facebook & IG Ads (Beginner)

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.0.1] Facebook & IG Ads (Advanced)

[GDN] Google Display Ads :

• [GDN.0.1] Google Display & Google Video Ads

[GSA] Google Search Ads :

• [GSA.0.1] Google Search Ads

[GVA] Google Video Ads / YouTube Ads :

• [GVA.0.1] Google Video Ads

[IGR] Instagram Content & Organic :

• [IGR.0.1] Instagram Content & Organic

[PDM] Perkenalan Digital Marketing :

• [PDM.0.2] Digital Marketing Strategy & Preparation
• [PDM.0.3] Website, Landing Page & Micro-Site

[SEO] Search Engine Optimization :

• [SEO.0.1] SEO

[SHP] Sukses di Shopee :

• [SHP.0.1] Pendahuluan Marketplace

[TOP] Sukses di Tokopedia :

• [TOP.0.1] Pendahuluan Marketplace

[PMF] :

• [PMF.1.1] Perkenalan PAKAR Marketing Framework
• [PMF.1.2] 3 Persiapan Maha Penting untuk PAKAR Marketing Framework
• [PMF.1.3] PAKAR Marketing Framework Funnel
• [PMF.1.4] 3 Step Implementasi PAKAR Marketing Framework
• [PMF.2.1] 3 Cara KILAT Membangun Trust untuk Produk / Jasa Anda (Walaupun Bisnis Anda Baru)
• [PMF.2.2] 9 Teknik Membangun Produk / Jasa yang LAKU KERAS di Dunia Digital
• [PMF.2.3] Membuat Offer yang Buat Kompetitor Anda Geleng-Geleng Kepala
• [PMF.2.4] 5 Cara Brand Awareness Hack dengan Budget Minimal
• [PMF.3.1] Mengapa Membutuhkan Website, Landing Page atau Micro-Site?
• [PMF.3.2] Memilih Antara Website, Micro-Site atau Landing Page
• [PMF.3.3] Data & Tracking
• [PMF.3.4] 7 Trust Factor yang Harus Ada di Tujuan Traffic Anda
• [PMF.3.5] 7 Teknik Optimasi Tujuan Traffic (OTT)
• [PMF.3.6] 5 Digital Profile Penting yang Harus Dioptimasi
• [PMF.4.1] 3 Sumber Traffic Pertama Anda
• [PMF.4.2] Fundamental Google Search Ads
• [PMF.4.3] Fundamental Facebook & Instagram Ads
• [PMF.4.4] Fundamental Marketplace
• [PMF.4.5] 4 Teknik Optimasi Traffic / Channel
• [PMF.5.1] Pembuatan Dashboard KPI
• [PMF.5.2] 3 Step Pembuatan Mesin Pencetak Customer Baru
• [PMF.5.3] Step 1: Traffic Pertama
• [PMF.5.4] Step 2: Optimasi Mesin Pencetak Customer
• [PMF.5.5] Step 3: Scale-Up Mesin Pencetak Customer
• [PMF.6.1] 4 Rahasia Memaksimalkan Profit Bisnis Anda
• [PMF.6.2] Profit Maximizer 1: Remarketing Framework
• [PMF.6.3] Profit Maximizer 2: Database, CRM & Email Marketing
• [PMF.6.4] Profit Maximizer 3: Produk Backend & Continuity
• [PMF.6.5] Profit Maximizer 4: Produk R&D
• [PMF.7.1] Scale-Up Bisnis
• [PMF.7.2] Strategi Membuat Market Baru
• [PMF.7.3] Tips & Trik Hiring Tim Digital Marketing

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.12.2] Menyiasati Performance Iklan yang Turun post iOS14 Enforcement

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.12.1] Persiapan iOS 14 – Domain Verification, Resource Center, Conversion API

[ub-] :

• Sub-Module

[CWM] Copywriting Mastery :

• [CWM.1.1] Struktur Modul CWM
• [CWM.2.1] Sumber Riset untuk Copywriting
• [CWM.3.1] Pertanyaan Brainstorming (sisi Produk & Offer)
• [CWM.3.2] New Opportunities vs Improvement Offer (Russell Brunson)
• [CWM.3.3] Melakukan Diferensiasi Produk Umum (Mal MacDougall)
• [CWM.3.4] Secondary Promise (Robert W. Bly)
• [CWM.3.5] Menciptakan Limit
• [CWM.4.1] Pertanyaan Brainstorming (sisi Customer)
• [CWM.4.2] Memanfaatkan Emosi dalam Copywriting
• [CWM.4.3] Pain / Gain (Anthony Robbins)
• [CWM.4.4] SCARF (David Rocks)
• [CWM.4.5] Customer Deeper Desire
• [CWM.5.1] The Power of One (American Writers & Artist Inc)
• [CWM.5.2] Copywriting Sequence – 4P
• [CWM.5.3] Copywriting Sequence – PAS
• [CWM.5.4] Copywriting Sequence – Story (Kevin Rogers)
• [CWM.6.1] Tipe & Ide Headline (Swipe-File)
• [CWM.6.2] Checklist 4U untuk Headline Anda
• [CWM.7.1] Copywriting Pendek vs Panjang
• [CWM.7.2] Penambahan Sensory Words
• [CWM.7.3] Penambahan Power Words
• [CWM.7.4] Penggunaan Bahasa Customer
• [CWM.7.5] Prinsip Ya Kecil
• [CWM.7.6] Prinsip Clear Copywriting

[GVA] Google Video Ads / YouTube Ads :

• [GVA.1.1] Perkenalan Google Video Ads
• [GVA.1.2] Targeting di Google Video Ads
• [GVA.1.3] Tipe Iklan Google Video Ads
• [GVA.1.4] Strategi Iklan Google Video Ads
• [GVA.2.1] Komponen Video Google Video Ads
• [GVA.2.2] Problem
• [GVA.2.3] Claim / Benefit
• [GVA.2.4] Offer + Trust Factor
• [GVA.2.5] Story
• [GVA.2.6] Social Proof
• [GVA.2.7] Scarcity & Limit
• [GVA.2.8] Offer & CTA
• [GVA.2.9] Tips & Trik Tambahan
• [GVA.3.1] Planning Placement di Google Video Ads
• [GVA.3.2] Pembuatan Iklan Placement Google Video Ads
• [GVA.4.1] Planning Keywords di Google Video Ads
• [GVA.4.2] Pembuatan Iklan Keyword Google Video Ads
• [GVA.5.1] Planning Remarketing di Google Video Ads
• [GVA.5.2] Pembuatan Iklan Remarketing Google Video Ads
• [GVA.6.1] Mengenal Metric Iklan Google Video Ads
• [GVA.6.2] Fundamental Optimasi Google Video Ads
• [GVA.6.3] Optimasi Bid
• [GVA.6.4] Placement, Keyword, Demographic

[GDN] Google Display Ads :

• [GDN.1.1] Perkenalan Google Display Ads
• [GDN.1.2] Targeting di Google Display Ads – People
• [GDN.1.3] Targeting di Google Display Ads – Content
• [GDN.1.4] Ukuran & Jenis Iklan Google Display Ads
• [GDN.2.1] Strategi Iklan Google Display Ads
• [GDN.2.2] Planning Targeting Google Display Ads – Remarketing
• [GDN.2.3] Planning Targeting Google Display Ads – Prospecting
• [GDN.3.1] Pembuatan Iklan Google Display Ads – Campaign
• [GDN.3.2] Pembuatan Iklan Google Display Ads – Ad Group
• [GDN.3.3] Pembuatan Iklan Google Display Ads – Ad
• [GDN.4.1] Pembuatan Iklan Gmail Ads
• [GDN.5.1] Fundamental Conversion di Google Display Ads
• [GDN.5.2] Setting Conversion di Campaign Google Display Ads
• [GDN.5.3] Monitoring Conversion di Campaign Google Display Ads
• [GDN.6.1] Fundamental Monitoring Google Display Ads
• [GDN.6.2] Optimasi Bid Strategy & Bidding
• [GDN.6.3] Optimasi Placement Exclusion List
• [GDN.6.4] Optimasi Audience, Demographics, Location, Schedule
• [GDN.6.5] Optimasi Targeting Expansion
• [GDN.6.6] Optimasi Isolasi Targeting (Pisah Campaign)
• [GDN.6.7] Optimasi Bid Adjustment (Location / Top Content)
• [GDN.7.1] Fundamental Setup Google Dynamic Remarketing
• [GDN.7.2] Setup Google Merchant Center
• [GDN.7.3] Google Ads <-> Google Merchant Center
• [GDN.7.4] Setup Google Ads Remarketing Tag
• [GDN.7.5] Pembuatan Dynamic Remarketing Ads

[EMA] E-mail Marketing :

• [EMA.1.1] Fungsi Email Marketing
• [EMA.1.2] Broadcast vs Trigger Email
• [EMA.2.1] Fundamental Database & Segmentation
• [EMA.3.1] Struktur I-E-A-S-R
• [EMA.3.2] Promo Calendar
• [EMA.3.3] Pembuatan Planning Email Marketing
• [EMA.4.1] Email Subject Copywriting
• [EMA.4.2] Indoctrination Campaign
• [EMA.4.3] Engagement Campaign
• [EMA.4.4] Ascension Campaign
• [EMA.4.5] Segmentation Campaign
• [EMA.4.6] Re-Engagement Campaign
• [EMA.5.1] Persiapan Teknis Email Marketing
• [EMA.5.2] Memilih Platform Email Marketing
• [EMA.5.3] Setup DKIM & SPF
• [EMA.6.1] Registrasi ActiveCampaign
• [EMA.6.2] Setup List, Fields & Tags
• [EMA.6.3] Setup Form
• [EMA.6.4] Integrasi Form dengan Website (WordPress)
• [EMA.6.5] Setup Automation di ActiveCampaign

[SHP] Sukses di Shopee :

• [SHP.1.1] Fundamental Berjualan di Marketplace
• [SHP.1.2] Tipe-Tipe Toko di Shopee
• [SHP.1.3] Fundamental Marketing di Shopee
• [SHP.2.1] Fundamental Riset Produk di Marketplace
• [SHP.2.2] Langkah-Langkah Riset Produk di Marketplace
• [SHP.2.3] Riset Judul & Kata Kunci
• [SHP.2.4] Riset Foto & Video
• [SHP.2.5] Riset Deskripsi
• [SHP.2.6] Riset Conversion Rate
• [SHP.2.7] Riset Kompetisi
• [SHP.2.8] Riset Harga
• [SHP.2.9] Riset Promosi
• [SHP.2.10] Riset Ulasan Negatif
• [SHP.3.1] Fundamental Riset Toko di Marketplace
• [SHP.4.1] Fundamental Optimasi Produk di Shopee
• [SHP.5.1] Profile Toko, Dekorasi Toko
• [SHP.5.2] Kategori Toko, Produk Pilihan Toko
• [SHP.6.1] Voucher Toko & Voucher Ikuti Toko
• [SHP.6.2] Paket Diskon & Kombo Hemat
• [SHP.6.3] Promo Toko
• [SHP.6.4] Flash Sale Toko
• [SHP.7.1] Fundamental Shopee Live
• [SHP.7.2] Fundamental Shopee Feed & Shopee Story
• [SHP.8.1] Mindset & Persiapan Sebelum Beriklan
• [SHP.8.2] Algoritma & Tipe Shopee Iklanku
• [SHP.8.3] Pembuatan Shopee Iklanku
• [SHP.8.4] Monitoring Shopee Iklanku
• [SHP.9.1] Promo Gratis Ongkir, Gratis Ongkir Xtra, Cashback Xtra
• [SHP.10.1] Promo & Event Shopee
• [SHP.10.2] Flash Sale Shopee
• [SHP.11.1] Fundamental Pengelolaan Pembeli
• [SHP.12.1] Customer Service Script
• [SHP.12.2] Follow-Up Review
• [SHP.13.1] Tips & Trik Membina Hubungan Baik dengan RM

[IGR] Instagram Content & Organic :

• [IGR.1.1] Tipe-Tipe Akun Instagram
• [IGR.1.2] Flow Pembuatan Content di Instagram
• [IGR.1.3] Customer Persona
• [IGR.2.1] Mendapatkan Ide Konten di Instagram
• [IGR.3.1] Riset Profile Kompetitor di Instagram
• [IGR.3.2] Bio
• [IGR.3.3] Bio Link
• [IGR.3.4] Trust Factor
• [IGR.3.5] Highlight
• [IGR.4.1] Instagram Content Framework
• [IGR.4.2] Tipe Content Instagram Feed
• [IGR.4.3] Tipe Content Instagram Story
• [IGR.5.1] Fundamental Copywriting Caption Instagram
• [IGR.6.1] Fundamental Hashtag
• [IGR.7.1] Fundamental Algoritma Instagram
• [IGR.8.1] Menentukan Tipe Content Instagram
• [IGR.8.2] Fundamental Content Calendar
• [IGR.8.3] Membuat Moodboard
• [IGR.8.4] Schedule Content
• [IGR.9.1] Tools Design Instagram Feed
• [IGR.9.2] Tools Design Instagram Story
• [IGR.10.1] Fundamental Marketing Instagram Organic
• [IGR.10.2] Teman / Saudara
• [IGR.10.3] Strategi Outreach / Networking / Collab
• [IGR.10.4] Influencer
• [IGR.10.5] Giveaway
• [IGR.10.6] Instagram Ads (App)
• [IGR.11.1] Fundamental Instagram Insights

[TOP] Sukses di Tokopedia :

• [TOP.1.1] Fundamental Berjualan di Tokopedia
• [TOP.1.2] Teknik Produk Pancingan
• [TOP.1.3] Dropship vs Distributor vs Produsen / Importir
• [TOP.1.4] Pembuatan Toko, Power Merchant & Official Store
• [TOP.2.1] Fundamental Riset Produk di Marketplace
• [TOP.2.2] Langkah-Langkah Riset Produk di Marketplace
• [TOP.2.3] Riset Judul & Kata Kunci
• [TOP.2.4] Riset Foto & Video
• [TOP.2.5] Riset Deskripsi
• [TOP.2.6] Riset Conversion Rate
• [TOP.2.7] Riset Kompetisi
• [TOP.2.8] Riset Harga
• [TOP.2.9] Riset Promosi
• [TOP.2.10] Riset Ulasan Negatif
• [TOP.3.1] Fundamental Riset Toko di Marketplace
• [TOP.4.1] Optimasi Judul, Foto, Video, Deskripsi, Grosir
• [TOP.4.2] Optimasi Cashback, Gratis Ongkir, Bebas Ongkir
• [TOP.5.1] Optimasi Banner, Etalase & Produk Unggulan
• [TOP.6.1] Mindset & Persiapan Sebelum Beriklan
• [TOP.6.2] Algoritma & Tipe Iklan TopAds
• [TOP.6.3] Iklan Otomatis vs Iklan Manual
• [TOP.6.4] Pembuatan Iklan Produk / Kata Kunci
• [TOP.6.5] Pembuatan Iklan Headline
• [TOP.6.6] Broadcast Chat
• [TOP.7.1] Catatan Toko & SOP
• [TOP.7.2] Customer Service Script
• [TOP.7.3] Follow-Up Review
• [TOP.8.1] Tips & Trik Membina Hubungan Baik dengan RM

[LPO] Landing Page & Optimization :

• [LPO.1.1] Fungsi Landing Page
• [LPO.1.2] Tipe Landing Page
• [LPO.1.3] Komponen Landing Page
• [LPO.2.1] Headline / Attention Grabber
• [LPO.3.1] Interest Inducing
• [LPO.3.2] Video Marketing
• [LPO.4.1] Feature & Benefit
• [LPO.4.2] Trust Factor
• [LPO.4.3] Price & Value Stacking
• [LPO.4.4] FAQ & Objection Handling
• [LPO.5.1] Garansi
• [LPO.5.2] Limit (Waktu / Stock)
• [LPO.5.3] Landing Page CTA
• [LPO.6.1] Platform Pembuatan Landing Page
• [LPO.7.1] Setup Elementor
• [LPO.7.2] Elementor – Pembuatan Headline
• [LPO.7.3] Elementor – Pembuatan Feature & Benefit
• [LPO.7.4] Elementor – Pembuatan Trust Factor
• [LPO.7.5] Elementor – Pembuatan CTA
• [LPO.7.6] Elementor – Pembuatan Value Stacking
• [LPO.7.7] Elementor – Pembuatan Limit
• [LPO.7.8] Elementor – Instalasi Conversion (FB / IG / Google)
• [LPO.7.9] Elementor – Optimasi (Speed / Navigasi)

[KDM] Konsep Digital Marketing :

• [KDM.3.1] Penjelasan Story Brand

[OFP] Off-Page SEO :

• [OFP.1.1] Fundamental Off-Page SEO
• [OFP.1.2] Action Plan & Diversity di Off-Page SEO
• [OFP.2.1] Riset Website Link Dasar
• [OFP.2.2] Daftar Website Link Dasar
• [OFP.3.1] Pembuatan Traffic Dasar & Social Signal
• [OFP.4.1] Perbandingan Link Outreach / Media / PBN
• [OFP.4.2] Pembuatan Link Outreach / Guest Post
• [OFP.4.3] Pembuatan Link Media Buy
• [OFP.4.4] Pembuatan Link PBN
• [OFP.5.1] Tools untuk Indexing Link di Google

[SDM] Strategi Digital Marketing (Per Industri) :

• [SDM.8.1] Strategi Bisnis Network Marketing / Reseller
• [SDM.9.1] Strategi Bisnis Asuransi

[KDM] Konsep Digital Marketing :

• [KDM.4.1] Penjelasan Quiz Funnel
• [KDM.5.1] Penjelasan Dream 100

[SDM] Strategi Digital Marketing (Per Industri) :

• [SDM.9.1] Strategi Bisnis Asuransi

[ONP] On-Page SEO :

• [ONP.1.1] Fundamental On-Page SEO
• [ONP.2.1] SILO Structure
• [ONP.2.2] Supporting Articles
• [ONP.2.3] Anchor Text Diversity (Internal Links)
• [ONP.2.8] Membuat Sitemap untuk Website
• [ONP.3.1] Page URL
• [ONP.3.2] Meta Title & Meta Description
• [ONP.3.3] Page Speed
• [ONP.3.4] Google Search Console
• [ONP.3.5] Schema / Rich Snippets
• [ONP.3.6] Sitemap
• [ONP.4.1] H1, H2, H3 & H4
• [ONP.4.2] First Paragraph
• [ONP.4.3] Keyword Density
• [ONP.4.4] Sinonim & LSI
• [ONP.4.5] Image Filename & Alt Text
• [ONP.4.6] Authority Links
• [ONP.4.7] Word Count
• [ONP.4.8] RankBrain, CTR & Content UX
• [ONP.4.9] Comments
• [ONP.4.10] Featured Snippets

[SDM] Strategi Digital Marketing (Per Industri) :

• [SDM.6.1] Strategi Bisnis Fashion
• [SDM.7.1] Strategi Bisnis Edukasi Formal (K-12 / Universitas)
• [SDM.7.2] Strategi Bisnis Kursus / Workshop

[SEO] Search Engine Optimization :

• [SEO.1.1] Fundamental SEO
• [SEO.2.1] Keyword Research & Planning
• [SEO.2.1] Melakukan Riset Kata Kunci
• [SEO.2.2] Planning Struktur Website untuk SEO
• [SEO.3.1] Action Plan untuk SEO

[BMP] Business Manager & Facebook Pixel :

• [BMP.3.1] Membaca Data di Facebook Analytics

[PRD] Product Research & Development :

• [PRD.2.3] Riset Produk Lainnya
• [PRD.4.1] Tips & Trik Mendapatkan Supplier

[SDM] Strategi Digital Marketing (Per Industri) :

• [SDM.4.1] Strategi Bisnis F&B
• [SDM.5.1] Strategi Bisnis Properti (Developer)
• [SDM.5.2] Strategi Bisnis Properti (Agent)
• [SDM.5.2] Strategi Bisnis Properti (Agent)
• [SDM.7.1] Strategi Bisnis Network Marketing

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.6.1] Setup Facebook Catalog
• [FBL.6.2] Membuat Product Set di Facebook Catalog
• [FBL.6.3] Membuat Iklan Dynamic Product Ads
• [FBL.7.1] Syarat & Pengajuan Instagram Shopping
• [FBL.8.1] Syarat & Pengajuan Facebook & Instagram Verified
• [FBL.9.1] Syarat Facebook & Instagram CPAS Ads
• [FBL.9.2] Setup Facebook & Instagram CPAS Ads
• [FBL.9.3] Pembuatan Iklan Facebook & Instagram CPAS Ads
• [FBL.10.1] Fundamental Manual Bid di Facebook & Instagram Ads
• [FBL.11.1] Fundamental Penggunaan Rules di Facebook & Instagram Ads

[GAL] Google Ads (Lanjutan) :

• [GAL.1.1] Fundamental Remarketing di Google Ads
• [GAL.1.2] Membuat Audience Website Visitor di Google Analytics
• [GAL.1.3] Menghubungkan Google Analytics & Google Ads
• [GAL.1.4] Membuat Audience Viewer YouTube Channel di Google Ads
• [GAL.1.5] Membuat Audience Database di Google Ads
• [GAL.1.6] Similar Audience di Google Ads
• [GAL.2.1] Fundamental Conversion di Google Ads
• [GAL.2.2] Membuat Goals Destination di Google Analytics
• [GAL.2.3] Instalasi Event di Website Anda menggunakan Javascript
• [GAL.2.4] Membuat Goals Event di Google Analytics
• [GAL.2.5] Import Goals / Conversion ke Google Ads
• [GAL.2.6] Enhanced E-Commerce Tracking di Google Analytics

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.3.1] Strategi Video Saring
• [FBL.3.2] Strategi Kenalan Baru Nikah
• [FBL.3.3] Strategi Artikel Saring
• [FBL.3.4] Strategi Social Proof
• [FBL.3.5] Strategi Database
• [FBL.3.6] Strategi LAA Tinggi x Broad
• [FBL.3.7] Strategi Penyelamat Lead
• [FBL.3.8] Strategi Handling Objection
• [FBL.3.9] Strategi Top-of-Mind
• [FBL.3.10] Strategi Always-On _ Tactical
• [FBL.3.11] Strategi Choose Your Cities
• [FBL.3.12] Strategi Hindari Alay
• [FBL.3.13] Strategi Budget Allocation
• [FBL.3.14] Strategi Remarketing Spesifik
• [FBL.4.1] Mengenal Facebook Ads Manager Dashboard
• [FBL.4.2] Mengenal Metric Penting di Facebook _ Instagram Ads
• [FBL.4.3] Monitoring Activity Facebook _ Instagram Ads
• [FBL.4.4] Menggunakan Facebook Ads Reporting
• [FBL.5.1] Planning Facebook _ Instagram Ads
• [FBL.5.2] Fase Testing Iklan
• [FBL.5.3] Fase Learning Iklan
• [FBL.5.4] Fase Scaling Iklan

[FBA] Facebook & Instagram Ads :

• [FBA.5.1] Fundamental Ad Image di Facebook & Instagram Ads
• [FBA.5.2] Tips & Trik Meningkatkan CTR dari Ad Image
• [FBA.5.3] Penggunaan Canva untuk Ad Image
• [FBA.6.1] Fundamental Ad Video di Facebook & Instagram Ads
• [FBA.6.2] Penggunaan Facebook Video Creation Kit
• [FBA.6.3] Penggunaan Animoto
• [FBA.7.1] Fundamental Ad Copywriting di Facebook & Instagram Ads

[KDM] Konsep Digital Marketing :

• [KDM.1.1] Penjelasan Northstar Metrics
• [KDM.2.1] Penjelasan Value Ladder

[PRD] Product Research & Development :

• [PRD.3.1] Pengembangan Produk dengan Metode SCAMPER
• [PRD.3.2] Pengembangan Produk dengan Metode 4P

[CNV] Conversion Rate Optimization :

• [CNV.1.1] Fundamental Optimasi Conversion Rate

[SDM] Strategi Digital Marketing (Per Industri) :

• [SDM.1.1] Strategi Bisnis Retail
• [SDM.2.1] Strategi Bisnis Jasa
• [SDM.3.1] Strategi Bisnis B2B / B2G

[BMP] Business Manager & Facebook Pixel :

• [BMP.1.1] Mengenal Ekosistem Facebook & Instagram
• [BMP.1.2] Facebook Business Manager vs Facebook Business Personal
• [BMP.1.3] Pendaftaran FB Business Manager
• [BMP.2.1] Pembuatan Facebook Pixel
• [BMP.2.2] Instalasi Facebook Pixel di WordPress

[FBA] Facebook & Instagram Ads :

• [FBA.1.1] Mindset Beriklan di FB & IG
• [FBA.1.2] Melakukan Riset Iklan Kompetitor
• [FBA.1.3] Mengenal Objective Facebook & Instagram
• [FBA.1.4] Mengenal Campaign, Adset dan Ad
• [FBA.1.5] Cara Pembayaran Facebook & Instagram Ads
• [FBA.1.6] Persiapan Facebook & Instagram Ads
• [FBA.1.7] Mengenal Algoritma Facebook & Instagram Ads
• [FBA.2.1] Mengenal Targeting di Facebook & Instagram Ads
• [FBA.3.1] Membuat Iklan Pertama di Facebook & Instagram Ads
• [FBA.3.2] Membuat Campaign Traffic
• [FBA.3.3] Mengenal Canvas di Facebook & Instagram Ads
• [FBA.3.4] Membuat Campaign Engagement
• [FBA.3.5] Membuat Campaign Video View
• [FBA.3.6] Membuat Campaign Lead Generation
• [FBA.3.7] Membuat Campaign Message
• [FBA.3.8] Membuat Campaign Reach
• [FBA.4.1] Fundamental Ad Creative
• [FBA.4.2] 2 Metric Penting di Ad Creative

[FBL] Facebook & Instagram Ads (Lanjutan) :

• [FBL.1.1] Mengenal Konsep Remarketing
• [FBL.1.2] Membuat Custom Audience dari Database File & Lookalike
• [FBL.1.3] Membuat Custom Audience dari Website Visitor & Lookalike
• [FBL.1.4] Membuat Custom Audience dari Video Viewer & Lookalike
• [FBL.1.5] Membuat Custom Audience dari IG Profile & Lookalike
• [FBL.1.6] Membuat Custom Audience dari FB Page & Lookalike
• [FBL.1.7] Membuat Custom Audience & Lookalike dari Instant Experience
• [FBL.2.1] Mengenal Konsep Conversion
• [FBL.2.2] Setup Standard Event dengan Plugin
• [FBL.2.3] Setup Standard Event dengan Event Setup Tools
• [FBL.2.4] Setup Standard Event dengan Javascript
• [FBL.2.5] Setup Custom Conversion dengan Thank You Page
• [FBL.2.6] Testing Conversion yang Sudah Disetup
• [FBL.2.7] Membuat Iklan Conversion

[GAA] Google Ads :

• [GAA.1.1] Mengenal Tipe-Tipe Google Ads
• [GAA.1.2] Membuat Google Ads Account
• [GAA.1.3] Mengenal Ekosistem Google
• [GAA.1.4] Voucher Rp 450.000 & Voucher Rp 675.000
• [GAA.1.5] Cara Pembayaran Iklan Google Ads

[GAN] Google Analytics :

• [GAN.1.1] Pembuatan Akun Google Analytics
• [GAN.2.1] Setup Roles & Permission di Google Analytics
• [GAN.2.2] Instalasi & Pengecekan Google Analytics di Website Anda (Contoh: WordPress)
• [GAN.3.1] Mengenal Jargon di Google Analytics
• [GAN.3.2] Membaca Data Audience di Google Analytics
• [GAN.3.3] Membaca Data Acquisition di Google Analytics
• [GAN.3.4] Membaca Data Behavior di Google Analytics
• [GAN.3.5] Membaca Data Conversion di Google Analytics

[GMB] Google Maps & Google My Business :

• [GMB.1.1] Pembuatan Akun Google My Business
• [GMB.1.2] Faktor Ranking di Google My Business
• [GMB.1.3] Mengenal Apa Itu Geotag
• [GMB.1.4] Membuat NAP untuk GMB Anda
• [GMB.1.5] Membuat Google My Maps
• [GMB.1.6] Membuat Review & Rating

[GSA] Google Search Ads :

• [GSA.1.1] Mengenal Phrase Matching
• [GSA.1.2] Mengenal Campaign, Ad Group & Ad di Google Search Ads
• [GSA.1.3] Melakukan Riset Kata Kunci
• [GSA.1.4] Planning Budget & Persiapan Landing Page
• [GSA.2.1] Pembuatan Iklan Google Search Ads Pertama
• [GSA.2.2] Pembuatan Campaign Google Search Ads
• [GSA.2.3] Pembuatan Ad Group & Pengelompokan Kata Kunci
• [GSA.2.4] Pembuatan Expanded Text Ads & Best Practice
• [GSA.2.5] Pembuatan Responsive Search Ads & Best Practice
• [GSA.3.1] Mengenal Ads Extension
• [GSA.3.2] Membuat Sitelink Extension
• [GSA.3.3] Membuat Callout Extension
• [GSA.3.4] Membuat Structured Snippet Extension
• [GSA.3.5] Membuat Call Extension
• [GSA.3.6] Membuat Lead Form Extension
• [GSA.3.7] Membuat Location Extension / Google Maps Ads
• [GSA.3.8] Membuat Promotion Extension

[GSL] Google Search Ads (Lanjutan) :

• [GSL.1.1] Mengenal Google Ads Dashboard
• [GSL.1.2] Mengenal Istilah Data Google Search Ads
• [GSL.1.3] Google Search Ads Monitoring Activity
• [GSL.2.1] Monitoring Quality Score – Ad Relevance
• [GSL.2.2] Monitoring Quality Score – Expected CTR%
• [GSL.2.3] Monitoring Quality Score – Landing Page Experience
• [GSL.3.1] Monitoring Search Impression Share
• [GSL.4.1] Monitoring % Impression (Top / Abs. Top)
• [GSL.5.1] Menambahkan Negative Keyword Umum & Negative Keyword List
• [GSL.5.2] Menganalisa Search Term & Menambahkan Negative Keyword
• [GSL.6.1] Maximize Clicks, Maximize Conversion & Impression Share
• [GSL.7.1] Optimisasi Budget dengan Pemisahan Adgroup
• [GSL.8.1] Implementasi Recommendation dari Google Ads
• [GSL.9.1] Penggunaan Rules Sebagai Reminder di Google Ads

[PDM] Perkenalan Digital Marketing :

• [PDM.1.1] Overview Digital Marketing
• [PDM.1.2] Paid vs Organic / Free
• [PDM.1.3] Digital Marketing Channels
• [PDM.1.4] Sales & Marketing Funnel

[PRD] Product Research & Development :

• [PRD.1.1] Riset Trend Produk
• [PRD.2.1] Riset Produk di Tokopedia
• [PRD.2.2] Riset Produk di Shopee

[TDH] Tonton Dahulu :

• [TDH.1.1] Welcome to Digital Marketing Academy
• [TDH.1.2] 4 Komponen Penting Digital Marketing Academy
• [TDH.1.3] Cara Navigasi & Bertanya di Digital Marketing Academy
• [TDH.1.4] Join Komunitas PDMA